• What is IDX?
  • Why Participate?
  • General Guidelines
  • How to Participate
  • Get IDX on Your Site
  • Internet Data Exchange ID

    What is the Internet Data Exchange Program (IDX)?

    Internet Data Exchange is a National Association of REALTORS initiative whereby brokers give each other permission to display their listings on each other’s web sites. Brokers who participate can display all of each other’s active listings. If you choose not to participate, no other broker will be permitted to display your listings. However, even if you don’t have your own web site, by participating in IDX you can include your listings in other participants’ web sites.

     

    Why would brokers want to participate in IDX?

    IDX is one way to put brokers more in control of the Internet’s impact on the real estate industry. More and more home buyers are looking on the World Wide Web for housing information. The cons umer not only “wants” more information before contacting a Realtor®, but they and sellers “expect” to find the information on the Internet.

    So far, this has not decreased the use of real estate professionals in the transaction; however, national real estate web sites are currently controlling consumers’ behavior and may pose a viable threat to the role of the Realtor® in the transaction. These national sites include Realtor.com, HomeAdvisor.com, Homeseekers.com, Homes.com, Cyberhomes.com and others. A soon-to-be-released ad from Realtor.com drives home the point as it states, “if you are looking to buy or sell a home, visit Realtor.com” [paraphrased]. As the largest source of real estate listings in the world, they can do this.

    How can IDX help the situation? Internet Data Exchange enables local brokers to have the “best,” most-accurate information about this marketplace. If a buyer searches the Internet for “Hendersonville Tennessee real estate” on Yahoo, there are 714 web page results; 5,234 for “Franklin Tennessee real estate”; 1,166 for “Murfreesboro Tennessee real estate”; and a whopping 8,249 web sites for “Nashville Tennessee real estate.” If a web site doesn’t have ALL the listings or is out of date, buyers will typically not return to that site.

    IDX allows brokers to effectively compete with the national web sites for Internet buyers, and, as local companies, have a better opportunity to gain buyer confidence and loyalty. At the same time, listing brokers have the unique opportunity to expose their property on nearly all web sites with local real estate listings.

     

    General IDX Guidelines

    While the Internet Data Exchange Program provides permission for the use of listing information by other brokers in web sites, it also creates guidelines that protect the listing broker and the consumer.

    - The information will be limited to that which is shown on the Buyer Full Report.

    - Only Participants engaged in real estate brokerage services to buyers or sellers may participate in IDX.

    - Information displayed on web sites will be required to be updated every 48 hours.

    - IDX participants may not modify or manipulate the data relating to another company’s listing.

    - A special symbol designating listings of other companies will be required along with the company name of the listing broker.

    - IDX participants will be required to sign an agreement that prohibits their granting access to or sharing the information with any third party.

    - None of the listings will be co-mingled with any non-MLS listings on the web sites.

     

    How do you participate in IDX?

    Participating in IDX simply means that you give all other IDX participants (Realtors® in the Middle Tennessee Regional MLS only) permission to display your active listings on their web sites according to the Internet Data Exchange Rules and Regulations. By participating, you obtain permission from all other IDX participants to display their active listings on your web site. You give permission and get permission in the same act.

    YOU DO NOT NEED TO TAKE ANY ACTION TO PARTICIPATE IN THE INTERNET DATA EXCHANGE PROGRAM. As part of the NAR program guidelines, all brokers are automatically signed up. If, however, you decide you do not want to participate, you can cancel it through the Internet Advertising Permissions page in RealTracs, or by mailing or faxing us a note to that effect.

     

    How do you get the Internet Data Exchange listings for your web site?

    You don’t need to have a web site to participate in IDX, nor are you required to have all of the listings of IDX participants on your web site. However, if you do want to take full advantage of the program and use IDX data on your web site, then contact Tutone Web to learn how easy and inexpensive it is to have all of the current, up-to-date MLS information in an easy to use, fully searchable format on your website.

     

    Monday, July 24, 2017 9:31AM
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  • Middle Tennessee real estate agents & brokers can now have a fully functional MLS search interface placed into their website in minutes. Your subscription to RealtorsIDX includes:

  • Quick Search
  • Advanced Search
  • Search Results Window
  • Property Detail Page
  • Image Thumbnails
  • Image Viewer
  • Property Tool Bar
  • Mortgage Calculator
  • Realtor Contact Form
  • And much more!
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